I build brand systems that are clear, consistent, and flexible enough to scale. With more than 20 years of hands-on experience in design and creative direction, I’ve led branding work across digital, print, environmental, photography, and large-scale campaign channels.
My approach combines strong visual instincts with the operational structure needed to keep a brand aligned as it evolves. From developing new look-and-feel standards to directing photo and video assets, signage systems, and cross-channel collateral, I focus on creating identities that feel intentional and recognizable at every touchpoint.
Good branding isn’t just a logo — it’s the systems, rules, and storytelling behind it. I create brand foundations that help teams work faster, stay consistent, and deliver a cohesive experience across everything they produce.
I design logos that are simple, memorable, and built to support a brand as it grows. With more than 20 years of hands-on experience in graphic design and creative direction, I approach every logo with a strong balance of strategy and craft.
A great logo isn’t just a symbol — it’s the starting point for a brand’s entire visual language. I focus on creating marks that feel intentional, work across every size and channel, and set the tone for clear, cohesive design.
My process blends exploration, refinement, and practical application. From sketching early concepts to finalizing production-ready files, I ensure each logo functions just as well on a website or social feed as it does on print, signage, or large-format environments.
This collection highlights my approach: clean form, thoughtful details, and design that stands up in the real world.
I specialize in art directing photo shoots and overseeing high-level retouching that brings clarity, accuracy, and storytelling to every image. Whether working with photographers, directing on-site shoots, or shaping the visual strategy behind a gallery of assets, my focus is always on producing images that elevate the brand and feel intentional from the first frame to the final export.
With over two decades in creative direction, I’ve built and refined retouching workflows that maintain consistent color, lighting, and quality across large volumes of photography. I work closely with photographers and retouchers to define the visual approach, guide composition and lighting, and ensure the final imagery aligns with the brand’s identity and purpose.
From curated lifestyle photography to fast-turnaround spec shoots, I bring a balance of creative vision and technical discipline. The result is imagery that feels clean, accurate, and visually cohesive — whether it’s supporting a campaign, a home gallery, or a full brand system.
